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c/o: The Hispanic Institute,
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c/o: The Hispanic Institute,
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Washington, D.C. 20003
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White Sox, Ad Firm Work On Hispanic-Focused Campaign
Submitted by Rafael Vela on February 5, 2010 - 5:30pm.
-- by Lewis Lazare, The Chicago Sun-Times:
The Chicago White Sox are expected to announce Thursday that the team has selected the San Jose Group/Chicago as its first Hispanic ad agency of record. The move is part of an effort by White Sox owner Jerry Reinsdorf and the team's top management to grow a significant, loyal segment of the White Sox audience at U.S. Cellular Field, where on average about 14 percent of the crowd is Hispanic.
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